What is the creative equation? How does it work? What are its benefits?

You will learn about the creative equation and its structure. You will understand the structure of the creative equation, which not only captures the audience's attention, but also helps to keep it.

What is the creative equation? How does it work and what benefits does it provide?

You will learn about the creative equation and its structure. You will understand the structure of the creative equation, which not only captures the audience's attention, but also helps to keep it.

What mistakes do new creatives make and how can they avoid them?

You will learn about the mistakes newcomers make, the problems these mistakes create and how to avoid them.

What do I need to have before starting?

You will understand what makes the creative process productive – the resources and attitude needed before you start.

How does this basic creative methodology work and how to apply it?

You will learn how to turn a chosen message into a visual metaphor using the broad creative technique. Here you will also get to know the detailed process and examples.

How does the methodology of analogies and substitutions help to visualize ideas?

You will learn how to turn the selected message into a visual metaphor by applying the creative technique of analogies and substitutions. Here you will also get to know the detailed process and examples.

How do you condense product features to make them stand out?

You will learn how to turn your chosen message into a condensed visual metaphor using the hyperbolization technique. Here you will also get to know the detailed process and examples.

How can absurd and humorous elements convey the benefits of a product?

You will learn how to use humor/absurdity to transform your chosen message into a visual metaphor using the humor/absurdity methodology. Here you will also get to know the detailed process and examples.

How to use contrasts to highlight the benefits of a product?

You will learn how to turn your chosen message into a visual metaphor by applying juxtaposition creative technique. Here you will also get to know the detailed process and examples.

How can product personalisation enrich product presentation?

You will learn how to turn your chosen message into a visual metaphor using the creative methodology of personalization / personification. Here you will also get to know the detailed process and examples.

How does scaling help to highlight a product's uniqueness?

You will learn how to turn your chosen message into a visual metaphor by applying the scaling creative methodology. Here you will also get to know the detailed process and examples.

How to explain a creative metaphor in a text message?

You'll learn how to present a solution to the creative equation while ensuring your audience clearly understands your message.

Analysis of existing examples.

You will get to know examples of successful creative equations, understand how they are created and what can be learned from them.

What questions do people who complete the course have?

You will learn about the most frequently asked questions and find out the answers.