#14 The smartest marketing teammate you’ll never meet

The smartest marketing teammate you’ll never meet

Hey there,

If you’ve been reading these newsletters, you already know that I strongly believe in a structured approach to marketing.

This week, I’ve been taking it a step further.

After two decades of not touching a single line of code, I’ve spent the past few days building working AI assistants using Python.

Not just prompts—actual workflows. Assistants that:
✅ Follow a sequence of OpenAI calls
✅ Make decisions along the way
✅ Analyze, format, and structure the output
✅ And do it exactly the way I want it

Now a SUPER ROUGH DEMO version is available here.

What the assistant does (for now)

You input a 1-sentence description of your product (e.g. mineral-rich bottled water, travel insurance, shockproof iPhone case).

The assistant:
✅ Suggests relevant target audiences with unmet problems
✅ Crafts message opportunities within that context
✅ Lets you choose a tone of voice (archetype-style)
✅ Generates copy + creative concepts using proven techniques
✅ Finishes with a summary of everything: audience, message, tone, concept

It's built on my process.
But the steps, language, and formatting can be tailored to yours.

Any recurring task can be turned into an assistant

Let’s keep it simple:
If you do it often, and it follows some kind of structure—there’s a script for that.

And I’m sure you’re already doing it—probably with your own hands.

You probably already have:

• A preferred length
• A format you stick to
• A tone or voice to match
• A way you organize your thoughts before hitting publish

Whether it lives in your head, a Notion doc, or a shared Google Sheet—that’s structure.​
And structure can be scripted.

If you’re working with agencies or freelancers, I promise you—they have internal processes and templates for your task.
You just don’t see them. But they’re there.

So why not make that structure work for you?
Why not build a version that runs on command?

Example 1: travel marketing – from chaos to structured clarity

Let’s say you work in travel. Your inbox is full of unstructured hotel descriptions from partners.

Your job?
Turn that into short, high-converting FB and IG posts.

Normally, that would look like:

• Reading everything
• Picking out the right details
• Rewriting in your brand voice
• Adding the CTA
• Formatting for platform specs

But what if you defined what the final post needs to look like?
​Length, message structure, tone of voice, CTA, formatting rules.

Feed in the original chaos, click a button—and you're done.

Example 2: competitor monitoring – from feed to insight

Let’s say you’re responsible for tracking what your competitors are posting.

Normally, that means:

• Manually checking each brand’s social media
• Copy-pasting screenshots
• Writing a few lines of commentary
• Spending 2–3 hours creating a summary no one really wants to read

Now imagine this instead:

• A script scrapes the latest content
• Analyzes angles and engagement
• Highlights new positioning or creative techniques
• Formats everything into a clean monthly digest for your team

All it needs from you?
A “run” button. ​
(And maybe a coffee while it works.)

More repeatable tasks you could automate:

• Translating complex offers into simple customer language
• Drafting ad copy variants for A/B testing
• Summarizing competitor email marketing strategies
• Creating promo messages from raw product data
• Updating ecommerce listings based on new feature releases
• Repackaging testimonials into persuasive copy
• Structuring weekly content calendars for social media
• Refreshing CTAs across multiple campaign assets

Most marketers will ignore this

There are people in the gym who spend half their workout chatting.

It’s easy to be busy.

But being busy is not the goal.
The point is to get better.
To make progress.

To reduce effort where it doesn’t matter—so you can invest it where it does.

Here’s what to do next:

If you are the kind of person who doesn't chat in the gym, here’s what I want you to do:

Look at your daily routine.
Pick a task you do more than once a week.

Ask yourself:
✅ Does it follow a consistent format?
✅ Could someone else do it if they had your tone and preferences?
✅ Is the outcome always kind of the same?

If yes—then guess what?

There’s a script for that.

Let’s talk. You really can hire your new digital marketing teammate anytime.

Until next time,
​Tomas

🎯 P.S. Don’t bring a knife to a marketing gunfight—bring a repeatable, scriptable process. And a coffee. Always a coffee. 🚀