#13 Automate specific marketing tasks forever: AI in your marketing team

The next marketing person you’ll hire isn’t a person at all

It’s a digital assistant—with AI running in the background.​
​(And it's coming in the next couple of weeks—not "in the future")

Hey there,

Let’s talk about the near future of hiring in marketing.

Because the next team member you bring in… won’t be a person.

It’ll be a digital assistant.
Built once. Trained on your tasks.
Ready to work 24/7. No Slack messages. No sick days. No meetings that could’ve been an email.

Sound like a stretch?

I thought so too—until I started studying AI Engineering at Turing College earlier this week.
​And it’s coming in the next couple of weeks. (Not 2026.)

The tooling, the knowledge, the how behind it all—it’s already here.
The only thing missing? Awareness that this is even possible.

The most valuable employee in your team?
​Isn’t even human.

Not in the near future. Probably not in a year.
But sooner than you think.

Let’s get into it. 🚀

The problem: too many tasks, not enough time

Marketers like you are buried under a mountain of daily tasks:
✅ Structuring messy product info into campaign-ready copy
✅ Turning raw updates into polished social posts
✅ Writing content briefs, asset descriptions, offer lists, email intros, and more
✅ All while trying to keep the tone, format, and message consistent

Every one of those tasks follows a pattern.​
Once you define the pattern—you can automate it.

Look—I've spent 20+ years building and running digital agencies.
Let me tell you what happens the second you task an agency to do something for you:
​Standardization happens.

If the task is repeatable—if there’s a pattern—it gets standardized.
And that includes the template task description for whoever is actually doing the work:

• Length
• Structure
• Tone of voice
• Format
• Output style

All of it gets defined up front.

That’s not automation. That’s just good creative process.

Or the term you will like better–that's how we save your budget.

Every recurring task in your week can be turned into a personalized AI-powered assistant.

What’s actually happening behind the scenes?

If you’ve ever played around with OpenAI’s Playground, you know the basic idea:

• Adjust how the model behaves (creativity, tone, length, repetition)
• Feed it examples of how you want it to sound
• Test and refine responses until you find the right flow

But here’s where it gets interesting:

Those settings?
They’re not just toggle switches on a screen.

They can be embedded inside the prompt. And passed along via Python—the language behind AI-integrated apps.

Which means…

One input field for raw material.
One big “Do it” button.
Done.

Example: automating creative concepts

Let’s say you’re working on a campaign.

You’ve got:

• A product
• A message
• An audience to target
• An archetype your brand follows

Normally, you’d brainstorm for hours. Or brief a creative.

But if you know the structure behind different creative techniques?
You can automate the process.

Here’s what that looks like:

Set up your creative techniques in the backend​
– Exaggeration
– Substitutes & analogies
– Humor & absurd
– Personification

Provide context via a form​
– Target audience
– Message (adjective + noun)
– Any campaign details or constraints
– An archetype your brand follows

Hit generate​
– Instantly get 4–5 creative directions, each using a different creative technique

Want to fine-tune? Add feedback. Rerun in seconds.

What used to take days now happens in minutes—with quality that’s 80–90% there.

Imagine what it can do for text-based tasks:

✅ Structuring a travel deal into a familiar format
✅ Rewriting messy notes into a polished post
✅ Rephrasing a sentence using your tone of voice

The vision: a personalized assistant, built once

This isn’t about learning Python.

(Although, let’s be honest—Python is easier than most marketers think.)

This is about realizing that you don’t need to do all the setup yourself.

You just need someone to build the engine once—for your tasks.
The interface? Custom.​
The tone of voice? Yours.​
The outputs? As specific and consistent as you want them to be.

Imagine this:

You start your day. Open a tab.
Drop in a rough offer from your sales partner.
Click a button.
​Out comes a social post that matches your tone, length, and structure.

Do that a number of times a day = hours saved.

Now multiply that across your team. Or your freelance clients.

That’s dozens of hours saved each week.

And let’s not forget the budget.

What you save on freelancers, content teams, or delays?
That can be reallocated to other important things in your to-do list.

Why I’m talking about this

Because this isn’t a tool for the future.
This is a workflow for right now.

My Creative Equations course has already helped marketers learn how to craft messages and creative ideas themselves.

But now?

I’m building a much more detailed video version, paired with AI prompts you can use to automate creative concept generation.

And that’s just the start.

Because like I’ve said before:

👉 You’re not “letting AI do your work.”​
👉 You’re using AI to execute your thinking.

Want to see more of this?

I’m working on practical tools to help marketers like you:

✅ Structure recurring tasks into AI workflows
✅ Build creative prompts that actually work
✅ Save time, budget, and creative headspace

If this sounds like something you’d want in your own workflow, hit reply and let me know.

Let’s build smarter—not just harder.

Until next time,
​Tomas

🎯 P.S. Don’t bring a knife to a marketing gunfight—bring a digital assistant that doesn’t take coffee breaks. 🚀